Salerm Cosmetics Foundation

The Salerm Cosmetics Foundation was created with the goal of promoting hairdressing training centers through a program of grants as well as offering help to VMV employees and hairdressing professionals with economic, educational or training needs. The Foundation’s patrons, the Martinez family, donate 1,5% of the group’s annual profits to the running of the project.

Since its creation in 2008, more than a thousand young people keen to embark on a career in hairdressing but with insufficient resources, have received help from the Salerm Cosmetics Foundation.

The Foundation has also offered its support to other charitable projects through the donation of furniture to residential homes for the aged, product donation to a charity for the integration of disabled youngsters in the workplace, or the loan of professional stylists for fundraising catwalk shows.